razacar at IoBM: Bringing Smarter Commuting to Campus

razacar visited the Institute of Business Management (IoBM) for its first on-campus student activation, bringing a new approach to carpooling directly to the students who experience Karachi's commuting challenges every day.

The event gave students an opportunity to discover razacar, learn how commute matching works, and explore how sharing journeys with verified commuters travelling along similar routes and schedules could help make their daily trips more affordable and convenient.

More than 300 students signed up during the activation. Students also took part in our spin-the-wheel activity, winning prizes ranging from free coffee and fuel credits to exclusive discounts, perfumes, and razacar merchandise, including shirts and caps.

But beyond the sign-ups and prizes, the most rewarding part was interacting with students face-to-face, hearing their perspectives, and seeing them connect with the problem razacar aims to solve. Returning to a university environment also brought us back to our own student days and reminded us how much a better commute could mean to someone's everyday experience.

Our visit to IoBM marked the beginning of razacar's physical campus activations, with more student engagements planned ahead.

We know that introducing a new way to commute is only the first step. Earning people's trust, helping them find suitable matches, and making that first shared journey a positive experience are just as important.

We're grateful to everyone who visited our stall, signed up, shared feedback, and took the time to learn about razacar.